THE CENTURY OF THE SELF Adam Curtis’ acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests? The Freud dynasty is at the heart of this compelling social history.
Same story different era. Yes, Today there are new technologies (web,tv,print,mobile,social) but so what? MILLIONS of people can “paint” with these tools. You can make a beautiful, functional, structurally-sound website and advertising campaign in hours. Having “arms” reaching to all media. But in the end having connections with people/companies in power(visibility) trumps any method. The notion of innovation is simply today’s status quo.
Today I want to talk about how using plugins, email lists, social media and forums can all be used to help you succeed at improving the stickiness of your site. One way to define a sticky site is…
“A website so rich in content and features, and so well organized, that visitors feel compelled to stick around for quite a long time and come back often.”
Yet as you will hear today while everything does indeed hinge on content there are many other avenues that can improve your visitor return rates.
The one about your annual marketing calendar